Luxury Watch Photography – 7 Tips By Studio Packshots

Luxury watch photography poses many challenges, even for the most experienced photographers. The aim of it is to sell, and the images you produce need to live up to that. When selling an expensive watch, it’s important the photography reflects its price. You want to achieve a strong, elegant look that will become desirable in your customers’ eyes.

All watches possess a reflective nature. Their surfaces tend to pick up dust and imperfections easily. Tackling these challenges requires a wealth of knowledge about the best product photography practices. Here at Studio Packshots, we pride ourselves on our luxury watch photography skills. Our abilities come from years of experience within the industry, which result in spectacular outcomes for our clients.

In this article, we cover essential tips for achieving spectacular imagery of your products.

1. Watch Preparation

Preparing your watch for photography is very important and shouldn’t be neglected. A thorough clean will remove unwanted fingerprints and smudges that can ruin even the best of images. Getting everything out can prove challenging, so you can also rely on post-production to help perfect the image once it’s done. We advise wearing protective gloves when handling your products which will help prevent unnecessary prints.

Another useful tip is setting your hands at 10:10. This is a universal rule for all watch photographers out there. Setting your hands in this particular way provides a nice symmetry on the watch face. It also allows space for a logo to go in the middle, making the piece come together nicely.

2. Lighting

Lighting is the most important aspect of product photography. At the same time, many photographers agree, it’s also the most challenging aspect of any photography. Light set up requires practice and patience and can prove difficult even for the most experienced photographers. It’s essential you know how to work with light when shooting watches.

We recommend using studio lighting for your watch photography. It will provides a lot more control over your images and helps highlight the most important features of your piece. Experiment with soft boxes, umbrellas and a variety of other diffusers to see what works best on the piece you are trying to photograph. It’s important to keep in mind that each model is unique and will behave differently when it comes to light reflection. Take into consideration the lighting setups might differ depending on the product model.

When shooting in the studio, you want to let enough light in for your photography, but at the same time, you should be cautious of overexposing your images. Overexposure is not easy to correct in post-production, so avoid it if you can.  

If you wish to opt out for an easier option, you can always experiment with a light tent. Using one of these should make light control much simpler when working with small products.

3. Camera Lens

One of the best lenses to use when photographing watches is a macro lens. It allows for sharp focus from a short distance on small objects such as watch pieces and jewellery. This particular lens makes it easy to capture precise details on your product. It’s also very useful when focus stacking, which is a photography technique we talk about later on.

4. Tripod

You should add a tripod to your must-have list when shooting professional product photography. Using it helps minimise unwanted camera shake and provides stability for crispy sharp images. You can easily acquire one online by going on Amazon or eBay. The tripod doesn’t have to be fancy; its job is to work for the type of photography you are trying to achieve.

In addition to that, it’s a good idea to invest in a remote camera shutter release to help eliminate unwanted shakes.

5. Background & Props

There is so much you can do with product photography. Watches, in particular, look astonishing in a lifestyle environment. Using a background other than white will work in your favour. Luxury watches thrive in creative settings, so don’t be afraid to experiment with your compositions.  

Different model designs call for different props and backgrounds. Have fun with your photoshoot. You control what your image is made of and how you want to present your subject.

When it comes to posing for an image, watches don’t tend to cooperate. In order to achieve a photograph of your piece positioned upright, we recommend purchasing a plastic stand which will make your job a lot easier.

6. Focus Stacking

Focus stacking is a post-production technique that involves blending multiple images together that were taken with different focal points. The images are stacked in a photo editing software such as Adobe Photoshop. Putting them together creates a single sharp photograph of your product.

7. Post-production

Once you are done with the photography of your products, it’s time to finish them off with a little bit of post-processing. You want to use a suitable photo editing software of your choice – we use Adobe Photoshop at Studio Packshots. Our advice is to experiment with white balance, contrast, dodging and burning accordingly. You also want to get rid of the remaining dust and other imperfections. Remember that the aim is to preserve the authenticity of the product while striving to achieve a spotless look.

Luxury Watch Photography UK – Conclusion

Watch photography requires skilled photographers that are able to solve all the challenges thrown their way. Everything listed in this article is paramount for achieving great results. Practice makes perfect, and in this case, experience is what makes the big difference for your products.

If you require photography of your watch, we recommend putting your faith in expert watch photographers to handle your pieces. This will ensure best possible results in line with your vision, as well as guarantee highest quality of photography for your products.

If you need any help, please get in touch and we will be happy to assist. We possess over 30 years of experience in studio photography. We offer product photography services in Leicester and most parts of the UK. We specialise in watch photography, jewellery photography, Amazon product photography, creative product photography, and more.

Take a look at our photography pages to discover the work that we do.

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