What To Look For In A Product Photographer – 8 Top Qualities By Studio Packshots


Are you running your own business and have recently been looking for a product photographer? Are you unsure what to look for and enquire about when it comes to professional product photography?

Product photography can boost your business, given it’s done professionally. Good imagery will help your products stand out, and highlight their most important assets. But how do you know who to hire when the market is full of adverts and businesses promising spectacular results? Our extensive experience taught us a thing or two about what to look for in order to get exceptional customer service.

In this article, we break down our list of what to look for in a product photographer. Use this text to help you find the ideal candidate.

1. Experience

Experience is a very important aspect of any service. Many people believe that in order to gain valuable customers, you need to build an impressive portfolio, and they’re right.

Many businesses claim they have extensive experience in photography, even though it might only consist of a few photoshoots that are outside of your product category range. It’s essential you check the background of the photographers you decide to go with. You want to be able to trust the person with your products and most importantly, be confident they will bring value to your business.

With experience comes knowledge. With knowledge comes quality, creativity, and excellent troubleshooting skills. These are the things that make a great product photographer.

In conclusion, we recommend hiring a photographer that has shot products similar to yours before. They will know how to approach the task efficiently and provide you with a  fast turnaround time. A photographer with extensive experience and pricing that meets your budget is a good choice.

2. Equipment

Good equipment will ensure high quality for your photography. Product photographers will usually have a professional studio available at their disposal. In addition to that, it’ll be filled with lighting setups, cameras, lenses and additional bits such as tripods, reflectors and props.

The right lighting is of primary importance in commercial photography. An experienced product photographer will be able to adjust the lights accordingly to create a desired effect in the pictures depending on the product type they are shooting. Above all, they should be able to control the unwanted shadows and reflections which have the habit of ruining perfectly good shots.


3. Portfolio

Investigating your photographer’s work before the hire is a smart move. A varied portfolio is a must if you’re aiming for quality services. Each provider is different, their ideas and visions are unique. We recommend familiarising yourself with their style to ensure that it works for what you’re trying to achieve.

If you like what they’ve done with products from your category, it might be a sign to get in touch. Remember that getting in contact doesn’t mean any commitments yet. It will give you a chance to ask any questions, share your ideas or doubts before deciding on the service.

4. Time management and turnaround

We all know time is of the essence when running your own business. The last thing you want is to be messed around and have to wait for a long time. Be sure to communicate with your photo provider about the requirements. Once they have all the details, schedule your shoot in and ask for delivery dates.

5. Photo Editing

All photographers should have fundamental skills in post-processing unless they have other team members to do it for them. Every commercial picture needs a little touch up. This is to get rid of any marks, scuffs, imperfections and correcting the colour balance. Post processing shouldn’t be too heavy but it is an essential part of product photography. We do suggest you ask about this when conducting a requirements conversation with your chosen service provider.

6. Troubleshooting

Successfully dealing with issues that arise is a fundamental skill that comes with knowledge and experience. Your photographer needs to be confident in their abilities and competent at tackling any glitches with the equipment, subjects or props accordingly. They are essentially in charge of the photoshoot and therefore should know how to deal with stressful situations. Once again, this is something that comes with experience in the industry, so ensure the place you choose is confident in their area of expertise.

7. Communication

Every b2c business should treat the customer as a priority. When getting in touch with a photo company, they should take care of making you feel welcome and important.

Communication is an essential part of the initial process and so it has to run smoothly. Your needs and requirements should be acknowledged either by email or a phone call depending on your preference. The photographer should offer you their take and advice on the ideas, however, this should always be in your best interest.

8. Reviews

Positive reviews are beneficial for all businesses. They provide reassurance for the customer and work as an advocate for the photo company. 5 star reviews are your best bet. They show the business as trustworthy and of high quality. Anything below can be up for a debate. Going with 4 stars could be harmless but it is a risk that you should be willing to take by yourself.

What To Look For In A Product Photographer – Conclusion

Effective imagery is a great asset to your business. When it comes to investing in professional photography, you need to be prepared to spend some cash. It’s important to do your research about what to look for in a product photographer before making your decision. Keep in mind that the cheapest options often lack value and, therefore, result in disappointment.

If you need any help, please get in touch and we will be happy to assist. We possess over 30 years of experience in studio photography.

Studio Packshots offers remote product photography services across the whole of the East Midlands area (Nottingham, Coventry, Derby & more), and most parts of the UK. We specialise in jewellery photography, watch photography, Amazon product photography, fashion photography, creative product photography, ecommerce photography, and more.

Take a look at our photography pages to discover the work that we do.

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